Old Navy strengthens mobile strategy via targeted summer campaign
Old Navy is targeting Pandora listeners and increasing its summer sales via a mobile initiative that includes audio and banner ads that drive consumers to its mobile site, as well as in-store locations.
The company is running mobile and audio ads within Pandora’s iPhone application. The company is promoting its summer collection.
“Every brand should be testing mobile campaigns, and learning how to deliver specific messages to specific consumers, based on where their exact location,” said Wilson Kerr, Brookline, MA-based location-based services consultant.
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